Combining AddEvent and ActiveCampaign for Event Marketing integration

If you’re using ActiveCampaign and are looking to enhance your event marketing efforts, look no further!

Sending Emails with Add to Calendar Links and Buttons, or RSVP Buttons for Your Events

Enhance the event experience for your audience by adding AddEvent’s Add to Calendar links, Add to Calendar buttons, and RSVP links within ActiveCampaign marketing emails. Doing so makes it incredibly convenient for email subscribers to save event details to their calendar applications. 

Key benefits include:

• Increased event attendance and engagement by eliminating the need for attendees to manually create calendar entries.
• Improved event reminders, reducing the chance of no-shows due to forgotten events.

Example Use Case:

Imagine you are organizing a monthly meetup for your community; to share your monthly meetup, you have decided to host your events with AddEvent to give your community an easy to use Add to Calendar link for your ActiveCampaign marketing emails. You want to automatically send marketing emails about the upcoming meetup that includes an RSVP and Add to Calendar option.

Adding RSVP and Add to Calendar links in your marketing emails reduces the friction point for your attendees to get the event on their calendar. From there, you can use the AddEvent and ActiveCampaign Zapier integration to push registration data back into ActiveCampaign to close the loop. 

This simplifies the process for attendees to save the event date, time, and location directly to their calendars, eliminating the risk of missing the meetup while allowing you to collect the desired RSVP information. 

Embedding Your Calendar onto an ActiveCampaign Landing Page

Maximize your event’s visibility and improve conversion rates by using an Embeddable Calendar to display your calendar directly onto an ActiveCampaign landing page.

This empowers you to showcase your upcoming events, promote registrations, and capture valuable leads all in one place. 

Key advantages include:

• Easy embedding onto your ActiveCampaign landing page, resulting in a beautiful calendar for your end users to engage with.
• A unified user experience, reducing friction and enhancing conversion rates.
• Streamlined lead generation and event registration, capturing valuable information for your marketing efforts.

Example Use Case:

Imagine you’re hosting a virtual conference and have created a dedicated landing page using the ActiveCampaign landing page builder.

By adding the Embeddable Calendar to your landing page, potential attendees can view the conference schedule, session details, and add sessions to their calendars directly from your landing page.

This integrated approach eliminates the need for multiple clicks, reduces friction points, and enhances user experience, ultimately increasing registration rates.

Ready to Supercharge Your Event Management and Marketing?

Connecting these powerful platforms allows you to streamline your event workflows, capture valuable data, and deliver highly targeted communications to maximize attendance and engagement. Get started today and unlock the full potential of your events!

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