How to Use AddEvent as a Lead Generation Tool customer success

For marketers, coaches, and businesses of all shapes and sizes, positive ROI on ad spend isn’t just a nice-to-have — it’s actually a make-or-break metric. If your ads don’t convert to prospects showing up to your event, they won’t hear your pitch, feel the value of your offer, or move further down your funnel.

That’s where AddEvent comes in. When used strategically, AddEvent’s RSVP events, Subscription Calendars, and Add to Calendar tools become more than just scheduling features — they become a powerful lead generation engine.

Turning RSVPs into Revenue by Getting People to Show Up

Let’s start with a simple truth: ads don’t sell your service or product — your event does.

If you’re running paid ads to fill a webinar, masterclass, or discovery session, every RSVP is a potential customer. But only if they attend. So your real challenge isn’t just collecting email addresses, it’s getting those people to show up when the time comes.

Peter Swain, an entrepreneur and mastermind coach, knows this well. He runs multiple accelerator programs, bootcamps, and high-ticket offers. And he’s learned that calendar presence = attendance.

The Challenge: No-Shows Kill Your Funnel

Before using AddEvent, Peter had tried everything — from third-party webinar tools to custom landing pages. But he kept running into the same issue: he would spend ad budget getting people to RSVP, and then they would forget to show up.

The missing link? Their calendars.

Without an easy way to add the event to their personal calendar paired with reminders, potential customers were dropping off. Show rates stayed low, and acquisition costs stayed high.

The Solution: Turn Events Into Calendar Habits

Peter integrated AddEvent’s RSVP pages and calendar subscription tools into every part of his sales funnel. 

From the ads that send people to an RSVP landing page powered by AddEvent to one-click add to calendar links in the confirmation email, through automated reminders via calendar alerts and email follow-ups, every step of the journey keeps the attendee apprised of what they signed up for. 

Plus, A handy Zapier integration also pushes attendee data into the sales CRM, which allows the team to develop personalized workflows. 

Now, when someone RSVPs, they’re automatically reminded via email, but more importantly, right from their personal calendar. The result? More people show up, which means more chances for conversions.

The Results: Doubling Attendance and Lowering Costs

With AddEvent in place, Peter doubled his webinar attendance rate. His cost per acquisition (CPA) dropped by nearly 50%, and his return on ad spend (ROAS) skyrocketed.

“When people show up, we close them. It’s that simple. AddEvent helps us make that happen consistently,” he explains.

Why It Works: AddEvent Reduces Friction

The secret to AddEvent’s impact is its simplicity. It reduces every possible point of friction:

• No more copying and pasting calendar links
  
• No clunky .ics downloads
  
• No need for your team to manually send email reminders

It’s one click to RSVP, one click to add to the calendar — and that’s it.

Beyond One-Off Events: Creating Engagement Over Time

For his paid programs and mastermind cohorts, Peter takes it further with Subscription Calendars. Participants subscribe once and get every upcoming call added automatically.

Even for users who don’t live by their calendar, this ensures they stay in the loop with updates, time changes, and reminders without needing to check their inbox.

How to Replicate This Funnel in Your Business

You don’t have to be a coach or course creator to use this model. Anyone running events, be it live demos, product tours, or webinars, can turn AddEvent into a lead gen tool. Here’s how:

1. Run targeted ads to promote your event (e.g., a webinar or workshop).
   
2. Use an AddEvent RSVP page as your registration point.
   
3. Include the Add to Calendar button on the confirmation page or Add to Calendar links in the email confirmation.
   
4. Connect RSVPs to your CRM using Zapier or our API.
   
5. Follow up with event-specific nurture series before and after the event.
   
6. Offer a Calendar Subscription for future events to keep leads engaged.

The Bottom Line: If They Don’t Show, You Can’t Sell

AddEvent isn’t just a tool to “add stuff to a calendar.” It’s a way to get your leads to show up — which is more than half the battle in any sales process.

Whether you’re spending $100 or $10,000 a month on ads, increasing attendance can dramatically improve your ROI. When more leads show up, more of them convert.So if you’re running events, masterclasses, webinars, or live demos and you’re not yet using AddEvent, you’re leaving leads (and revenue) on the table. Want to use AddEvent as a lead gen tool? Get started with AddEvent’s RSVP website today!