AddEvent Launches AddEvent 2.0: A Smarter, Faster, and More Intuitive Way to Ensure No Important Moment Is Missed addevent 2.0

The new platform reimagines calendar-based engagement with no-code tools, real-time insights, and next-level customization.

SAN FRANCISCO, October 21, 2025 — AddEvent, the leading add to calendar platform used by thousands of organizations worldwide, today announced the launch of AddEvent 2.0,  a complete redesign of the platform that makes it smarter, faster, and more customizable than ever.

“AddEvent 2.0 is more than just a visual upgrade. It’s a complete rethinking of how we serve our users,” said Michael Nilsson, Founder and CEO of AddEvent. “Our goal was to build a more intuitive and powerful platform that allows us to grow alongside our users and innovate faster than ever before.”

From marketers driving attendance, to sports teams rallying fans, to schools keeping students connected, teams use AddEvent to make sure important moments never get missed. AddEvent 2.0 brings a new level of simplicity and control to how events are created, shared, and tracked, turning the humble calendar into a true engagement engine.

“With AddEvent 2.0, we’ve reimagined how people connect through time,” said Nilsson. “The new platform gives every user, from small teams to global brands, the ability to transform the calendar into an interactive, high-performance channel for engagement and growth.”

What’s New in AddEvent 2.0

• Smarter Navigation: Redesigned from the ground up for speed and simplicity.
• No-Code Event Pages: Instantly create beautiful, branded event pages — no developer needed.
• Multi-Calendar Management: View and manage multiple calendars in one clean workspace.
• Custom Display Filters: Control how events appear across calendars and embeds.
• Real-Time Insights: Track attendance, engagement, and subscriber growth instantly.
• Unlimited Events: Scale without limits as your events and audience grow.
• Calendar Syncing: Connect and manage external calendars effortlessly.

With its redesigned interface, faster workflows, and real-time analytics, AddEvent 2.0 helps organizations of any size reduce no-shows, boost engagement, and deliver seamless calendar experiences to their audiences.

A Platform Built for the Future

AddEvent 2.0 is more than an update; it’s a foundation for continued innovation. The new architecture enables the AddEvent team to develop and release new features at a faster pace while incorporating direct user feedback.

AddEvent 2.0 is available today to all users, setting a new standard for calendar-based engagement and event management.

About AddEvent

AddEvent is the leading provider of calendar and event technology that helps organizations drive attendance, engagement, and communication through the power of the calendar. From healthcare and education to sports and marketing, thousands of businesses worldwide use AddEvent to connect people to the moments that matter.

Learn more at addevent.com.