Maximizing Your Course Engagement with Calendar and Event Tools tips and tricks

Updated May 21st, 2025 by AddEvent

Running a small business is no easy feat, especially when you’re an entrepreneur running an online course. Not only do you have to create and manage your course content, but you also have to keep your subscribers engaged and returning for more. That’s where an add to calendar button and subscription calendar can come in handy.

As a small business owner, you’re likely always on the lookout for tools that can help you grow your business and make your life easier. That’s where calendar tools come in. These tools can help you manage your schedule, stay organized, and keep your subscribers up-to-date on your course schedule.

One of the biggest challenges that entrepreneurs face is keeping their subscribers engaged and returning for more. Keeping your subscribers on track and motivated can be difficult when you’re running an online course. That’s where an add to calendar button, embeddable calendar or list, and subscription calendar can be game-changers.

An add to calendar button allows your subscribers to easily save the date and time of your upcoming sessions directly into their own personal calendar. This ensures they don’t miss any upcoming sessions or office hours and can plan their schedule accordingly. Even better than only having an add to calendar button would be embedding your calendar or list of upcoming events in your course or community portal. Additionally, having a subscription calendar allows your subscribers to see all of your upcoming events in one place without adding individual events to their calendars, making it easy for them to stay up-to-date on the latest offerings.

These features are not just beneficial for your subscribers, but they can also help reduce churn in your business. By providing your subscribers with an easy way to stay on top of your course schedule, you can increase the likelihood that they will attend each session and continue engaging with your content. This can help to reduce the number of subscribers who drop out of your course due to a lack of engagement or perceived value.

Implementing add to calendar buttons, embeddable lists or calendars, and subscription calendars doesn’t have to be difficult. Many tools and platforms are available that make it easy to integrate these features into your website or community and course platform. AddEvent is a tool that can help you streamline your course management and grow your business.

In conclusion, if you’re an entrepreneur running an online course, providing your subscribers with add to calendar buttons, embeddables, and subscription calendars can be a simple yet effective way to increase engagement and reduce churn in your business. By making it easy for your subscribers to stay on top of your course schedule, you can increase the likelihood that they will continue to engage with your content and ultimately see success in your course. 

FAQs

Why are calendar tools important for online course creators?

Calendar tools help keep your subscribers informed and engaged by making it easy for them to track upcoming sessions, office hours, and important course events. This boosts attendance and reduces the risk of drop-off due to missed information.

What is an add to calendar button, and how does it help?

An add to calendar button allows your subscribers to save individual events—like webinars, live sessions, or office hours—directly to their personal calendars with one click. This increases the chances they’ll show up and stay on schedule.

What’s the difference between an add to calendar button and a subscription calendar?

An add to calendar button is used for individual events, while a subscription calendar lets users subscribe to a full schedule of events. Once subscribed, their calendar automatically updates with new or changed events, keeping them in the loop effortlessly.

How can embeddable calendars or event lists be used in a course platform?

You can embed a visual calendar or a simple event list directly into your course dashboard or community page. This makes it easy for subscribers to see what’s coming up without navigating away from your content.

Do I need technical coding skills to integrate these calendar tools?

Not at all. Tools like AddEvent make it easy to create and embed calendars, event lists, and add to calendar buttons—often without any coding required. They’re designed to work with most websites, course platforms, and community tools.

Can calendar tools be customized to match my brand?

Yes. Most calendar tools, including AddEvent, allow for customization so you can match the look and feel of your course platform or website while maintaining a professional and cohesive user experience.

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